AVEENO ACTIVE NATURALS NOURISH + SHINE SHAMPOO:
Claims: This shampoo does much more than nourish and cleanse - it effectively removes dirt and oil, and prevents build-up, to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes helps repair damage providing the three key elements that give hair life strength, softness and shine.*
This exclusive formula, infused with nourishing wheat complex and shine enhancing palm extract, is designed to feed your hair by replenishing moisture and enhancing reflectivity of dull or damaged hair. It targets the weakest part of hair - fortifying the hair shaft with protein where it needs it most.
First Impressions: The shampoo is transluscent/pearlescent white in color and smells delish! It has a light, pleasant scent with subtle fruity notes. Not fruity as in a berry scent...but more like an exotic fruit from some tropical part of the world. The consistency is quite runny so just be ready for it when pouring it out.
My Review: I don't use shampoo often but this one of the best of tried. The smell is just divine; if only it lingered. It lathered easily and did get my hair clean without making it feel stripped. Did I mention it has slip? This is probably the first time I've walked out the shower after using a shampoo with hair that was knot-free with minimal tangles. I doubt it is possible for a shampoo to fortify hair since it get's rinsed out pretty quickly, but my hair did look dark and lustrous right after.
Score: 4/5
AVEENO ACTIVE NATURALS NOURISH + SHINE CONDITIONER:
Claims: This conditioner does much more than nourish and condition - it smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life. Scientific studies show that just three washes helps repair damage providing the three key elements that give hair life - strength, softness and shine.*
First Impressions: This conditioner is white in color and has a thick consistency like whipped custard. The scent matches that of the shampoo but lingers longer. Did I mention this stuff smells amazing! If I didn't know any better I might just buy it for the smell alone.
My Review: I liked this conditioner. It was thick but easy to distribute and my hair sucked it up like a sponge. I could tell it was very hydrating because my fingers began to prune the way they do after spending way too much time in the bathtub/pool. It had enough slip to help the shower comb glide through my hair. Then something quite remarkable happened...it defined my curls. Keep in mind that my hairtype is 4b and my tiny curls are rarely ever discernable to the naked eye but sure enough I could see several tiny, perfectly defined slinkys forming on my head that I never even new existed.
After rinsing it out and airdrying my hair had some sheen to it and felt stronger. I felt that this conditioner was more strengthening than softening - my hair did not dry very soft but it wasn't crunchy either. I expected as much since it has protein in it. Most proteins generally strengthen not soften and have to be followed by moisturizing deep conditioning afterwards
Overall this is one of the better conditioners I have tried and I would recommend it for curly girls who are looking to have more curl definition. If you are trying to go cone-free or if you are allergic to wheat this one is not for you. My fine strands love cones because they keep the tangles at bay and make detangling a breeze. I just make sure I clarify my hair every month to get rid of build up.
I gave points for the scent, detangling capabilities and strengthening properties. It lost some points because it did not leave my hair as soft as I would have liked when dry.
Score: 3.5/5







